SEO Consultation – Standard

Our Standard Audit provides complete insight into your website’s online presence, compare metrics that matter and help detect opportunities that can increase your website’s overall web performance.

Backlink Assessment

• Spammy, Toxic, Irrelevant Backlink
• Excessive exact Matches
• Minimal Branding

Competitor Analysis (Up to 3 Competitors)

Authority

• Domain Age
• Trust Flow
• Citation Flow
• Domain Authority
• Page Authority

Backlink Portfolio

• Number of Backlinks
• Number of Referring Domains
• Anchors Cloud

Rank Equity

• Number of Ranking Terms (Ahrefs)
• Top 10 Ranking Keywords

Indexed Content

• Indexed Pages
• Canonical
• Content Volume (Homepage)
• Outbound Do-follow links
• Internal Links
• XML Sitemap
• Robots.txt
• Text/HTML Ratio

Meta Content

• Page Title
• Meta Description
• H1
• Alt Tags (Homepage)

Usability

• Mobile-Friendliness
• Page Loading Speed (Homepage)

Tools

• Google Analytics
• Google Search Console

Sharability

• Social Media Buttons

Competitor Social Media Analysis: Facebook

• Number of Likes
• Number of Followers
• Average Number of Monthly Posts
• Content Post Types
• Number of Reviews
• Average Review Score
• Facebook Page Creation Date (Est.)

Competitor Social Media Profile: Twitter

• Number of Followers
• Number of Likes
• Number of Tweets
• Twitter Page Creation Date
• Content Post Types
• Average Number of Monthly Posts

Competitor Social Media Profile: Instagram

• Number of Followers
• Number of Posts
• Average Number of Monthly Posts
• Content Post Types

Content Assessment

• Indexed Content
• Duplicate Content
• Keyword Presence
• Image Alt Tags
• URL Optimisation
• On-page Blog Content for Freshness

Indexed Content

• Originality / Duplication
• Keyword Presence
• Competitive Content Volume Analysis
• Internal Linking Support
• Content Formats / Rich Media
• Image Alt Tags
• URL Optimisation
• Freshness | Blog Content

Initial Data Assessment

• Google Indexed Pages
• Duplicate Content Index
• Mirror Site Presence
• XML Sitemap Presence
• Google Search Console Crawl Errors
• Google Search Console Manual Actions

Keywords Assessment & Recommendations

• Business Analysis
• Target Audience
• Branded Keyword Identification
• Generic Keyword Matching
• Keyword Selection

Meta Content Data Report

• Title
• Description
• H1
• Alt Tags

Ranking Equity

• 3rd Party Tool Ranking Equity
• Branding Equity
• Local Equity

Silo Structure

• Click Depth of Target Pages

Tools Setup & Integration

• Google Search Console
• Google Analytics Setup

Usability

• Phone Number
• Clickable Logo
• Above the Fold Content
• Images
• Incoming Internal Links
• Outbound Internal Links
• Image Count
• Social Buttons
• Calls To Action Buttons

Website Performance Assessment

• Web 2.0/HTML 5
• HTTPS Check
• Website Mobile Responsiveness
• Micro-formats
• Site Speed Assessment
• 301 Redirection
• 404 Page Check
• Duplicate Site Check